trijicon optics

ebert

Private
Belligerents
Sep 26, 2011
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does anyone know why trijicon has such a big discount right now. from what I see it is 35% discount.
 

jb1000br

Jason@EuroOptic
Commercial Supporter
Belligerents
Minuteman
Dec 23, 2001
610
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On my Belly
Last year Trijicon eliminated MAP, so the market worked its way to the bottom - this is the new norm unless something changes:

TRIJICON DEALS
 

TheGerman

Oberleutnant
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Jan 25, 2010
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Out West
excuse my stupidity but what is MAP
Minimum Advertised Price

It's basically an anti-free market policy that some manufacturers leverage onto retailers to keep the price of something artificially inflated because it cannot be effected by market conditions (i.e. supply/demand), instead its a price that the manufacturer says the retailer cannot list it for any less. Something is worth what people are willing to pay for it; not what you tell me its worth. I think in Trijicon's case it also has something to do with military contract pricing, which is a whole other shitshow of retardation onto itself.

But MAP translates into manipulated price fixing and needs to die a horrible death in a fiery auto crash.