Not anti gun per se. I'm the industrial manager for one of Canada's largest photo retailers. Nikon has been concerned since 2013 when they first started to feel a concerted effort from the part of the photographic community who complained mightily (particularly in Europe) that they couldn't abide with Nikon's support of hunting. Unfortunately they spoke with their wallets.I’v heard they are anti gun.
Nikon tried for years to ignore this...but with photographic sales taking such a hit from cell phones...something had to change.
I purchased one of their Nikon Black X scopes last year...great scope for the money.