I am wondering just where the market for high priced rifle scopes came from.There must be a large market for $3,000 rifle scopes to justify the ever expanding selection of these scopes and continuing release of new models. Who the heck is buying them at such a rapid rate. Government purchases can't be that much and these would be one time purchases every ? decade or so. Hobby shooters would be the rest of the market. How many independently wealthy hobby shooters are there in the world who buy new $3000+ scopes on a frequent basis? Just wondering..... Or are there tree stands full of bubba's with deer rifles sporting Schmidt & Bender scopes out there that I don't know about?