Letting people know about a range...

joelinux

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So, I have recently been made aware that the range I frequent is somewhat...unused.

Is is the Central Coast Long Range Shooters out of San Luis Obispo, CA.

It is a gorgeous, well maintained range, with targets out to 1400 yards, and plans to expand out to 1800, maintained steel, hit indicators, on BLM land, so the entry fees are cheap, etc. etc. etc.

There are a few die-hards there, but by and large, there aren't a lot of participants. I think this is because they don't really have a feel for how to advertise that they exist.

My take of it is that it's a lot of people who are wicked good on a rifle, but just love to shoot. They don't really have a sense of how to expand their user base.

Whenever I tell people about the range, they are completely unaware that such a range exists within driving distance. I think they have a seriously good product, but are lacking in how to make people aware of it.

So, my question to you all is: What do you think would be the best way to let people know about this range?
Contact local gun shops and shooting clubs? See about having competitions hosted there? Ask the NRA to host stuff there? etc.

I'm curious to know what tends to work, and what is a waste of time, in people's experience.
 

M8541Reaper

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It is. How do I let people know about it without being annoying?
By just creating this thread, you’re helping get the word out. I’m jealous that you have access to such a nice range. Best way to go about it, is to mention it in passing rather than going on a marketing campaign. Next time you’re at a local shop, just mention it like “hey have ya heard of this place?” Instead of going in with the intent of advertising, which can seem forced or awkward.

All that being said, my inner “I hate public ranges let alone crowded public ranges” voice is mad at you for telling others about such a hidden gem because you have an opportunity for a low risk and peaceful place to shoot. ...which is the opposite of every public range I’ve been to.
 

joelinux

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By just creating this thread, you’re helping get the word out. I’m jealous that you have access to such a nice range. Best way to go about it, is to mention it in passing rather than going on a marketing campaign.

All that being said, my inner “I hate public ranges let alone crowded public ranges” voice is mad at you for telling others about such a hidden gem because you have an opportunity for a low risk and peaceful place to shoot. ...which is the opposite of every public range I’ve been to.
It's volunteer based, and they have had to shut down to one day a week due to lack of people.
 

308pirate

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All that being said, my inner “I hate public ranges let alone crowded public ranges” voice is mad at you for telling others about such a hidden gem because you have an opportunity for a low risk and peaceful place to shoot. ...which is the opposite of every public range I’ve been to.
This

Loose lips sink ships
 
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1500varmint

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It's volunteer based, and they have had to shut down to one day a week due to lack of people.
If the range is only open one day a week then it's already dead.

If it keeps going they should engage every law enforcement organization within a 50 mile radius and let them know they'll arrange special LEO days where departments can use the range for a discount.

Plaster info with every shooting club in the area, blitz Internet shoting forums, Facebook pages, etc, etc.
 
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Gregor.Samsa

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You’re doing the right thing posting here. I live in the North Bay Area but travel to SoCal frequently to see family. I was just in Paso Robles the other day. I had no idea this existed. I’ve heard that there’s BLM land at Ft. Hunter Ligget. I’d love to check this out sometime.
 

Runnineh

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I spend a lot of time in paso and I'm just hearing about this place for the first time. I'll be checking it out on my next trip
 

Behindenemylines

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We will be having a sanctioned PRS match there this year that will likely help with awareness. Currently opened Thursdays, Saturdays and every 4th Sunday (I think it's the 4th might be the 3rd Sunday). The hours are 9 am until around 1 or 2. If you joing their Facebook page you can get weekly email updates on range hours. Wind starts ripping after noon there.
 

kriller134

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We will be having a sanctioned PRS match there this year that will likely help with awareness. Currently opened Thursdays, Saturdays and every 4th Sunday (I think it's the 4th might be the 3rd Sunday). The hours are 9 am until around 1 or 2. If you joing their Facebook page you can get weekly email updates on range hours. Wind starts ripping after noon there.
I’d be interested in matches here. The wife loves SLO, so it’ll be a good excuse to get up there. Also have dinner at Jockos too.
 

Mk32784

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I posted some feed back on there Facebook Page about how, it would be nice if info and hours were better publicized, website was more updated, and a calendar (like every other range) was made public to help show dates for competitions/open hours is. Would be nice and help drive traffic to the range.

... and the blocked me.

Lovely group of people I guess. /s
 
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joelinux

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I posted some feed back on there Facebook Page about how, it would be nice if info and hours were better publicized, website was more updated, and a calendar (like every other range) was made public to help show dates for competitions/open hours is. Would be nice and help drive traffic to the range.

... and the blocked me.

Lovely group of people I guess. /s
Did you enter the group first? It could be that Robert auto-bans outsiders from postings from emails wholesale from the notification email, and you got lumped in with the many many anti-gun people that try to post to the page a month.
 

1500varmint

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In my opinion the greatest challenge is the hours of operation.

If they're only open Thursdays, Saturdays and every 4th Sunday from 9 am until around 1 or 2 it severely limits opportunities for people to get there.

I think adding even one more day (Friday) and expanding the hours of operation from 7 am - sunset would be a huge improvement. Weekend range for weekend distance shooters kind of thing.
 

joelinux

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In my opinion the greatest challenge is the hours of operation.

If they're only open Thursdays, Saturdays and every 4th Sunday from 9 am until around 1 or 2 it severely limits opportunities for people to get there.

I think adding even one more day (Friday) and expanding the hours of operation from 7 am - sunset would be a huge improvement. Weekend range for weekend distance shooters kind of thing.
It's sort of a "chicken and egg" problem. The RSOs are all volunteers, so Thursday and Saturdays are the only days when they have volunteers that can come in. So we need people to open up the range so that the range can be open more days.

If you are interested in getting involved, they are having a volunteer coordinating meeting in February/March timeframe.
 

1500varmint

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It's sort of a "chicken and egg" problem. The RSOs are all volunteers, so Thursday and Saturdays are the only days when they have volunteers that can come in. So we need people to open up the range so that the range can be open more days.

If you are interested in getting involved, they are having a volunteer coordinating meeting in February/March timeframe.
Unfortunately I'm three time zones away, so I can't be much help other than moral support.

I currently travel about an hour and 40 minutes for my closest 100 yard range (Sheepdog Warrior Range - https://sheepdogwarrior.com) so I'd bet there are people in that radius in your area who would be "regulars".

Good luck.
 

Mk32784

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Did you enter the group first? It could be that Robert auto-bans outsiders from postings from emails wholesale from the notification email, and you got lumped in with the many many anti-gun people that try to post to the page a month.
I had posted in the group before asking for details for competitions and got told "coming soon". And wasn't banned.

Someone posted asking about dates and one of the admins literally said "PM this Lisa person and she will add you to the mailing list"

I pointed out that if you want to expand the range usage, having to PM a stranger on facebook about a mailing list to know about when the range is going to be open isn't gonna to be attractive. I thought I was professional in my reply but I guess they thought otherwise and now I am banned from the facebook page.

This isn't really close to me, 3ish hours but I have driven all over CA to shoot in new places that have nice ranges and matches. If they can't handle a bit of feed back on a facebook page then I will gladly advice anyone in my circle to avoid.

I understand the chicken and egg problem of volunteers ROs and having open hours/days. But you got to find someone or some funding to be open reasonable hours and be reasonably organized so that people will actually want to show up.
 

rob.sfo

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I'm headed to SLO in May for the Tactical Games, I might try to leave a day earlier and spend Thursday at this range. Thanks for the heads-up.

It's a 4 hour drive for me so not sure how often I could get there, but there aren't many ranges like this within driving distance at all, so I'm glad you posted here.
 

2aBaCa

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Im in the Bay also and recently found out about this place.

Trying to find solid information on the range is not easy.

From what I gather the range itself is part of a public shooting complex but the long range portion is exclusive and gated and there needs to be a RSO to shoot. of which doesnt have a concrete schedule. And its maintained by a volunteer group of long range shooters.

Most people will travel there so Saturday & Sundays are a must.

Also from what I understand onsite overnight camping is available.

That being said if they could organize local club matches that would bring in more attention. Also coordinating with Avenal club would be a plus. Create flyers and send them to bay area gun shops.
 
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seansmd

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We had some of the SLO folks attend the Avenal matches last year and vice versa. I agree with @2aBaCa getting matches published in the bay area.

We should also RO each other's matches.
 
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joelinux

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They are looking at people in the new year to be RSOs...they are coordinating sometime in February/March timeframe if you wanted to get involved.